Boosting PPC Ad Click-Through Rates (CTR)
I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates. […]
Landing Page Optimization Isn’t Enough
Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular
3 Steps to Squeeze More Out of Your Online Marketing
Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were
The 5 W’s of Purchase Behavior
In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we
Why Your Conversion Rate Matters Even More Tomorrow
Roy Williams, the Wizard of Ads, shares a brilliant insight from one of his fastest growing retail clients today in his Monday
Discounting Your Discounts in Customers’ Minds
For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers
37 SEO Experts Those in the Know Follow
I’ve been speaking at Search conferences since 2001 and have spent a ton of time getting to know who is
Deep in the Leaky Bowels of Google Search
News of a Google algorithm leak has surfaced, unveiling a wealth of documents that shed light on Google Search “signals.”
An Apology, A New Year, A New Perspective
The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly
A Half Dozen Business Choices
Every company has to make choices when it comes to how it markets and sells and, in some cases, who
Physical Retail Is Not Dead Yet!
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing
Does it Payless to pay less?
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer
Every Action is an Expression of Belief
Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees
Can you improve 2019 looking back at 2018 data?
I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019.