Jeffrey Eisenberg, Author at Bryan Eisenberg & Jeffrey Eisenberg

Jeffrey Eisenberg

Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries. Jeffrey is also the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”.

Shouldn’t Analysts be Able to Explain the Narrative?

September 16, 2011

Jeffrey Eisenberg

conversion rate, Ecommerce

Below is an interview with a Danish reporter asking me for some thoughts about e-commerce. Don’t worry, once you get past the Danish the interview is in English. By the way, I’ll be presenting the keynote at the Danish Distance Selling and E-business Association (FDIH) later this month, so if you attend please come over and say hello. Q: What is the most typical failure concerning webshops in general? A: Too many companies put all their resources into the launch.…

Optimization Thursday is coming to Dallas 9/8/11

August 29, 2011

Jeffrey Eisenberg

conversion rate, web analytics

Optimization Thursday is a fun, educational, inspirational event and a must for all people interested in optimizing digital experiences. It’s educational networking in a format that provides a monthly forum for people to talk, to debate and to discuss various conversion optimization challenges over beverages and appetizers while networking with other professionals interested in online marketing and optimization. For this first ever Optimization Thursday, Abhi Jadhav of Travelocity and Jeffrey Eisenberg of Eisenberg Brothers & Associates will briefly discuss their…

Google, User Experience & Thinking Beyond Conversion

August 25, 2010

Jeffrey Eisenberg

PPC, Search Marketing, usability, Web Design, Webinar

Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a lot to teach the world about relevance, credibility, value & user experience. However, Google isn’t a training company; it derives more than 90% of its revenues from advertising. It’s fascinating that Google makes most of its money from advertisers (sellers) but is forced, like every media company, to think primarily about the experience of its audience (buyers). When buyers “buy…

SEM Intent & Landing Page Conversions

April 12, 2010

Jeffrey Eisenberg

B2B, B2C, conversion rate, PPC, Search Marketing

If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then you’d convert most of the time. For more than a decade Bryan, John and I have been working with clients to determine all the different buying modalities (read “Waiting For Your Cat To Bark?“) and provide relevant pathways for them. That’s complex. It’s hard work. I won’t deal with all that here. I will share just one powerful concept that…

What’s With Demand Generation / Creation?

October 13, 2009

Jeffrey Eisenberg

B2B, Complex Sales, Lead Generation

I dislike the term “Demand Generation”, also referred to as “Demand Creation” because it’s misleading. Surely marketing professionals know better. I hope. You could always look it up on Wikipedia where it’s reasonably explained. It’s only in several conversations with business owners and C-level executives over the last few months that I realized how misleading the term is. Think about how the term sounds to non-marketing professionals. I mean really, you get this image of a marketer ripping and tearing…