Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.
LifeSpring’s Chiropractic Trichord Method

Feeling Burnt Out from Selling? Here’s Why

Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling feel like pushing a boulder uphill? Here’s the uncomfortable answer. You’re probably attracting the wrong people. Not bad people. Just people who are not a match. And that mismatch is what drains your energy. Let me show you what alignment actually looks like. Dr. Matt Delgado at LifeSpring Chiropractic had all the right ingredients on paper. A clean website. A…

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The incredible leader known as Karah Powell

From Horses and Elephants to Empathy: The Power of Showing Up

“If you can lead a horse, you can learn to lead your life again.” – Karah Powell Some people show up to life. Karah Powell shows up to lead it. Not with fanfare. Not with flair. But with the kind of quiet presence that makes people feel like they belong. In our latest Rock Solid podcast episode, I sat down with Karah—veteran, nonprofit leader, and the heart behind ROCK (Ride On Center for Kids). And as we talked, I realized…

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25 years of words are worlds

Words Create Worlds: Why Two or Three Words Still Change Everything

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as a book to help people understand the value of increasing conversions. Back then, people didn’t take words seriously. They still believed marketing was about fonts, flash intros, and button colors. I knew better. I had seen it firsthand. The right words, spoken to the right person at the right moment, could change everything. Today, as I release I Think I…

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Karen Cerezo, midlife coaching

The Elephant in the Room: What Midlife Women (and Men) Aren’t Talking About but Should

Last week on the Rock Solid podcast, I sat down with fitness and menopause coach Karen Cerezo. I expected a great conversation. What I didn’t expect was to feel so seen. Because as Karen talked about brain fog, fatigue, and aching joints… about the slow erosion of identity that hits so many women in midlife… I felt my own story echoing back. Let me be real. Before my transformation, I knew the weight I carried wasn’t just physical. It was…

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Coffee and the 2 slit quantum experiment

How our Words Create Beliefs

What if your morning coffee had commitment issues? Hot and iced, both at once. Undecided, until you decide. That’s not just today’s vibe. It’s how your brain and your universe actually behave. Your brain doesn’t passively receive reality. It predicts it. It guesses what comes next, then reshapes what you see, hear, and feel to match that expectation. Neuroscientists call this predictive coding.Marketers call it positioning.Storytellers?They call it the power behind everything. If your brain expects rejection, it filters for…

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What our longing for nostalgia is telling us

Why You’re So Overwhelmed (And Why You Keep Craving the Past)

I didn’t time-travel this morning. But my brain did. One second I’m scrolling news, inboxes, calendars, social media. The next, I’m a kid again, sitting on the carpet, cereal in hand, watching Saturday morning cartoons like nothing else in the world mattered. I can’t wait to meet my friends in the park and play some basketball and wiffle ball.. That wasn’t just nostalgia. That was my nervous system crying out, “Please, make things simple again.” We’re overwhelmed because we’re off-script.…

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Monica McKitterick from Impact Family Wellness

How Monica McKitterick from Impact Family Wellness Helped Me Swallow An Elephant

Some stories start with inspiration. Others start with blood work. Mine started with both. In July 2024, I walked into Impact Family Wellness expecting just another check-up. Instead, I walked into the beginning of a new story. Monica McKitterick and her team didn’t just take my vitals. They ordered full blood work that uncovered the truth I had been avoiding. My blood sugar was more than triple the healthy range. My blood pressure was spiking. Other markers weren’t much better.…

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Iceberg theory of storytelling

The Most Powerful Part of Your Story Is the One You Don’t Tell

Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is available). But the comments that stick with me most aren’t about what I wrote. They’re about what I didn’t. It’s what I chose to bury. Like an iceberg, the real weight of a story lives below the surface. The part you don’t spell out. The part the reader feels in their gut before their brain catches up. And here’s what’s…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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