Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.
No Hacks podcast guest with CRO Legend Bryan Eisenberg

What a Press Release Taught Me About the Future of Marketing

Frustrated at waiting for Google to update their index, I recently ran a simple experiment. I wrote a press release, published it, and watched as AI models like ChatGPT and Gemini instantly treated it as fact. Think about that for a moment. A single piece of content became the “truth” inside systems that millions of people now rely on for answers. That experiment is just one of the stories I shared with Slobodan Manic on his No Hacks podcast. But…

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Narrative is the best CX tool

Why the Stories Inside Your Company Are Your Best Customer Experience (CX) Tool

When we talk about customer experience (CX), it’s easy to focus on the outward stuff: the slick interfaces, the polished training, the customer-facing slogans. But let’s zoom in a bit further. The real magic of a memorable customer experience actually starts with the stories your team believes internally. These internal narratives are the hidden engine of your CX. They’re the quiet interface that shapes how customers feel when they interact with you. The Alignment Gap: What the Research Says Here’s…

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John Garrett from Community Impact

The Hidden Truth About Building a Remarkable Business With John Garrett of Community Impact

What separates the businesses that last from the ones that flame out? It’s not branding. It’s not hustle. It’s not even timing. It’s conviction. That’s what I walked away with after sitting down with John Garrett, founder of Community Impact, on my Rock Solid podcast. His story isn’t just impressive. It’s instructive. Because in an era where founders obsess over funding rounds and social reach, John quietly built a print-first local newspaper company. In 2025, Community Impact is celebrating 20…

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Joseph Fischer founder of Playmaker Recruiting

The Underdog Advantage: Why Playmaker Recruiting Won Startup Day

Five minutes. One stage. No second chances. That was the challenge at the Round Rock Chamber‘s Startup Day pitch competition. And that‘s where Joseph Fischer, founder of Playmaker Recruiting, stood out and won. Why his story connected Joseph didn‘t start with features or numbers. He started with his own story, an undersized kid from Pflugerville who saw scouts skip over talented teammates because they weren‘t at the “right” schools or tournaments.That frustration became his fuel. And the room felt it.…

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Character Diamonds: Why Strong Brands Require Strong Character

Why Strong Brands Require Strong Character

We are drowning in content. AI  churns out torrents of words in seconds. Social feeds refresh with a flick of a thumb. Blogs, podcasts, videos, and ads blur together until they feel disposable. In all that noise, what makes a brand stand out? It isn’t a polished design. It isn’t clever copy. It isn’t having more content than the competition. The corporate or personal brands that cut through today are characters you can’t forget. Think about your favorite TV series…

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What is Your AQ? Is what Dr Matt Delgado asked at Lifespring Chiropractic in Austin

From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands

Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you hear laughter, your brain laughs with them. Neuroscientist V.S. Ramachandran calls them “empathy neurons” because they dissolve the barrier between self and others. This is why the most memorable ads don’t just tell you something. They make you feel it. They create knee-jerk reactions, inside jokes, even little catchphrases you carry into your daily conversations. Wassup! That’s what Dr. Matt…

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The Bison and The Raven: A Tale of Resilience and how to Escape adversity

The Raven and the Resilient Bison: A Fable on how to Escape Adversity

A young raven falls out of its nest in the dark of night. He sees several ravens and other birds head off, soaring away to seek shelter. The sound of thunder and flashes of light warn him of the peril of an incoming storm. Watching all the other birds fly and glide gracefully, the little raven leaps into the air but barely manages to get off the ground and lands in a muddy puddle. Frustrated and confused by the seeming…

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Clarena Tobon

Mental Health Support Before Crisis: Bryan Eisenberg’s NAMI Central Texas Interview

There were days I could barely get off the couch. I struggled to shower, and if my dog Hero had not needed a walk I might never have stepped outside. Hero’s tail, thumping against the door, became the metronome that kept me moving when nothing else would. That low season framed my conversation with Clarena Tobon, Executive Director of NAMI Central Texas, on the Rock Solid podcast. Clarena spends her days turning private battles like mine into public support through…

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