Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.

The CEO’s Accountability for Conversion Rates

Increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic; either from paid or earned media. The math is simple – even if many never do the calculations. Companies with higher conversion rates almost always have better marketing efficiency ratios (net contribution/marketing expenses.) The upside is that these companies make more money and that’s a good thing. The downside is that it’s hard work to accomplish better marketing efficiency ratios. These companies are…

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Leadership For The Marketing Optimization Team

I rarely get new questions I haven’t written about before in this column – as I approach my 11th year as a ClickZ columnist. Yet, at SES Chicago this week, one of the attendees asked me how you go about building out a marketing optimization team. What kind of people do you need? What kind of backgrounds should they have? I know I’ve discussed this with clients but I haven’t written about it before. First, please notice that, I did…

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ROTS: Return on Time Spent

Marketer’s are always losing battles to time. Time is all you need to get everything done and to be most effective marketer possible. Marketing operations are more complex than ever before and the demands on our resources are constantly increasing. We need to identify solutions that help us get the most bang for the buck; because we aren’t about to get 25 hour days any time soon. Marketer’s who were lazy and had poor corporate metabolisms were the ones most…

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What Makes People Buy? 20 Reasons Why.

Our mentor, Roy Williams, described shoppers as operating in either one of two modes: transactional or relational, a few years ago. At that time some of us loafed around virtually, exchanging emails with friends, trying to complete a list of reasons that motivate people to buy things. (Thank you, Tom G. & Brett F.) More recently, we returned to compiling the list with the rest of my colleagues. Trying to understand these types of things is what drives us. It…

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Need Your Help: Do You Use a Website Testing Tool?

I am in the process of putting together a buyer’s guide for a/b testing tools and service providers. I am looking to get additional feedback beyond my experience with the tools and the experiences of my close friends and clients. Would you please take 2 minutes to complete the following survey? Loading…

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Think Differently – 10 lessons learned from Steve Jobs & Apple

There was a surprise last minute addition to the agenda at my last presentation.  I keynoted in Oslo for the SEM Konferansen on September 22nd and then was offered an opportunity to present something brand new (lucky I was working on something brand new) to a small group on the last day of the conference. Not many people were able to attend, but  it was videotaped. The presentation you can watch was originally intended to be part of a 90 minute…

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Social Conversions: The Launch Story of BO.LT

Nobody in this industry has been in the conversion rate optimization game as long as my brother Jeffrey and I have. Yet, brothers Matthew and Jamie Roche are responsible for many organizations beginning to test. They founded Offermatica (which is today’s Adobe Test & Target). So when the Roche brothers decided that they were ready to start their next project, BO.LT, you assume they’d  know something about speaking to their audience and converting them into customers; especially since the product…

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Confessions of an Online Tool Junkie

As many of my readers know, I have been a tool junkie for a long time. Every year for the past several years I have shared my favorite free and low cost tools to improve your website and online marketing efforts. Last year I published a list of 99 tools and this year I was aiming to publish a list with over 120 tools. Well, I got carried away and decided that it would be easier for you and me…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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