Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.

99 Free (and Low Cost) Tools to Improve Your Website

1. MobiReady More and more visitors are arriving to websites using mobile devices today. Is your website ready for it? Evaluates mobile-readiness using industry best practices & standards. 2. Treepodia Other than mobile, video has been the other big demand from customers. Treepodia alows you to submit your XML product catalog feed to them and they will then turn that feed into automated video (with music or voice overs), submit those videos to sites like YouTube, FaceBook, & MetaCafe and…

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The True ROI of Social Media

Few would argue about the impact of social media. The voice of the customer has never been so powerful, so connected, nor so frequently measured before. Customers are obviously engaged in conversations with brands. Customers choose to affiliate themselves with brands and businesses they “Like” while others consume the content (i.e., reviews, videos, etc.) produced by their fellow customers before and after they make purchase decisions. Social media has tremendous impact on brand perception. One trend concerns me. So many…

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A Quick & Cheap Way To Fix Blind Spots in Your PPC Efforts

Yesterday, Google announced that all advertisers now have access to product ads. This presents a great opportunity for advertisers. The user tests I have been involved in recently show that searchers eyes are certainly drawn to those ads before they are drawn to the standard blue links. This is just one more recent change Google has made to their search results page (SERPS) and understanding these changes have a true impact on how you market on the search engines. When…

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When Will You Be Spending FaceBook Credits?

When my brother Jeffrey and I wrote “Waiting for Your Cat to Bark?” we explained how in the evolution of sales and marketing history, the trend towards the reduction of friction for the customer is impacted by three factors: transportation, communications, and payment technologies. In my last column, while describing the Future Shopper, I illustrated one of the trends; how communication technology will affect the way that people buy. The other two facets of change are concurrent evolutions in transportation systems…

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The Future Shopper

There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry about keeping ahead of their competition, they actually have a much bigger issue – keeping pace with their customers. Indulge me while I explore the changes we’ll see over the next five years. A Marketer’s Job Is Already Hard Enough Jeffrey, my partner and brother, and I…

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Digital Sales in a Mobile App World

This cartoon from The Oatmeal blog really summarizes people’s behavior about buying expensive mobile devices but balking at paying $0.99 for an application. Human beings involved in a marketplace are both unpredictably predictable and predictably irrational, which leaves plenty of room for intelligent optimization efforts. Yet much of the research about applications shows people love adding applications to their devices and following the common trend in software they are gravitating toward free. Another evolving trend is that the nature of…

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Is Your Corporate Metabolism Killing You?

I read the news and it makes me sad for businesses today. It’s no news that we are in the midst of one of the worst economic crises ever, while working our way through one of the greatest periods of change ever. These two things are not unrelated. We are undergoing a revolution in commerce, logistics, and communications as disruptive as the Industrial Revolution. Some gurus will self-assuredly tell you it is the “social media revolution.” That’s just one strong…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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