Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right. 2. Because of #1, I am sure you could list 98+ more reasons! Too often the C-Suite has not figured out that your digital marketing (I include web, email, mobile & social here) activity is the glue that binds their brand together. They miss that online is that initial first impression before most people even decide to step into your…
Enjoy this presentation by Jeffrey Eisenberg which was presented at Dreamforce 2011 in San Francisco: [youtube]http://www.youtube.com/watch?v=j8CxTKMMh-0[/youtube]
I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference I’ve attended to date. In a discussion with the conference organizer, André Morys, about the number and backgrounds of the people attending, André apologized that Germany was at least two years behind the United States. Baloney! I told him I couldn’t agree and that I was very impressed with the number and quality of people in attendance. Nevertheless, I told…
Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year. [Source: Econsultancy Online Measurement & Strategy report http://goo.gl/OGscu] The problem is not the tool. The problem is you and me and our management. Think of it…
There are a finite number of ways to stand out and capture significant market share in any marketing category. You can be lowest price driven (a dangerous path), operationally excellent, channel dominant, or focused on customer intimacy. Many companies excel at two or three but it is nearly impossible to excel at all of them. Can you name the company that does? Here are 5 strategies companies use to become market leaders. They have efficient operations – Operations that let…
I originally published Accidental Marketing on ClickZ September 10th, 2001. How much in our world has changed in the last decade? Has your organization changed to make sure they aren’t doing any accidental marketing? What are the obstacles holding organizational change back? Here is the article as it appeared when I first wrote it: —————————————– No, no, that’s not the title of Seth Godin’s next book. “Accidental marketing” refers to a pervasive Web-based trend that is focused on the “how”…
Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock is right two times a day and the recent news around companies we’re invested in: BoostCTR.com, Tagman.com and Monetate.com may finally prove us right (see below). We’re also encouraged by the amount of keynote presentations we’ve had to turn down in the USA and internationally. Conference season will soon have me missing my family. I love meeting new people, please come…
Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I’ve told that to clients and it’s been confirmed by third-party research. So if speed affects business results, then why would you add a second to a page’s load time? The Google +1 button and the Facebook Like button…