Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Six Steps to Linkbaiting Strategy Nirvana

In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, “bryaneisenberg.com.” One strategy was to plan a “link bait” post, 69 Free (or Low cost) Tools to Improve Your Website, to create a blip on Google’s link graph of my Web site. Let me explain. Planning Your Link Bait Strategy Unfortunately, the term linkbaiting has some negative…

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21 Tools to Legally Spy On Your Competition

Have you ever wished you knew everything your competitors where up to? Well online it isn’t that hard. 1. SpyFu – Want to know what keywords your competitors are targeting in the search engines? Use this tool to download the list of keywords and adwords they are using. Don’t forget to visit their SpyFu Universty. 2. The Search Monitor – They have several tools including another great search engine competitive intelligence tool. The Search Monitor Track market share, page rank,…

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How to Launch a Newsletter That Readers Want to Read!

This week marks the 15th anniversary of my good friend Dr. Ralph Wilson’s newsletter, Web Marketing Today. Dr. Wilson’s newsletter was among the first newsletters I subscribed to in the mid nineties that got me started on my path to understanding what was happening on the internet. To this day I still open and read almost every newsletter I get from WilsonWeb.com. Dr. Wilson’s first business venture back in 1995 was designing and building websites for small and medium businesses,…

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Design for Persuasion

Ask any designer what makes a great design for a web page or web site and you’ll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue – how the page converts visitors to take the action you want them to take! Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about…

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TheGrok’s Not to Miss Posts for the Week of November 6th, 2009

Do you send out emails to your customers? What is the best time to send emails? But David wants to know if you get personal with your customers! Customer reviews can do amazing things for your business. The questions is, how should etailers ask for customer reviews? As many of you know I am a online marketing tool junkie (did you miss my 69 free tools?). This week my friend Rand Fishkin shares 30 SEO Problems & the Tools to…

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Hey Google, Where is Bryan Eisenberg?

In September, I decided to focus on evangelizing, writing, and speaking about what I have been doing for the past 12 years: improving companies marketing efforts with analytics, personas, and testing. I’m no longer associated with the company and blog I had been since 1998. However, the search engines had over a decade’s worth of links, many with exact phrase matches for “Bryan Eisenberg” pointing to those two domains that were a big part of my identity. What would I…

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Training, Reporting, Avinash & Certification

It’s now been almost 2 years since I last did my training session “Call to Action: Conversion Optimization Training”¬† publicly. If you are looking to improve your conversion optimization efforts you’ll want to be there. I’ll be teaching a Search Engine Strategies Training course on November 5th, at the Downtown Conference Center in New York. The other course I haven’t offered in almost 2 years is Persuasive Online Copywriting. Well you’ll be hearing more about the availability of that course…

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Why Do You Really Deserve Top Search Engine Placement?

Whenever someone tells me they want to be in the first 10 search results¬† I always ask- “why do you deserve to be in the top 10 search results?” I recently asked a VP of Marketing that question . His company is the #2 market share leader in their category, they have been producing their product longer than anyone else and they have more diversity in their product offering that their competitors. Yet they don’t show up in the top…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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