Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg.

8 Characters That Could Make Amazon.com Millions

Yesterday, my aunt Arlene called me in a panic. She had an appointment to run to and an online shopping cart full of gifts for her grand-children and great nieces and nephews and couldn’t figure out how to ship them to their multiple addresses. Amazon.com does a pretty good job at letting you put multiple addresses in your address book but when it came time to selecting which products go to which addresses a simple 8 characters could have made…

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Poor PPC Management from PPC Management Vendor Marin. Oooops!

Pay Per Click management can be a challenge when you have lots of keywords, ads and landing pages you are working with. So many companies choose to use PPC Management software like Marin, Kenshoo or ClickEquations*. Today I did a Google search for SES Chicago that is coming up next week and I will be attending. I saw a PPC ad that I though was a brilliant idea. It gets an A for strategy, but an F on execution. Which…

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The Grok’s Not to Miss Links for the Week of November 25, 2009

Learn how an innovative retailer used Google Voice to increase their re-orders in this guest post on the Econsultancy blog. Want to know how to avoid the 8 Second Black Friday trap? Find out my advice on this guest post on the Microsoft Adcenter Community blog. My good buddy Avinash does a fabulous job on this post explaining Social Media Analytics: Twitter: Quantitative & Qualitative Metrics. Are you using Google Analytics but would also love the benefit that log file…

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Six Steps to Linkbaiting Strategy Nirvana

In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, “bryaneisenberg.com.” One strategy was to plan a “link bait” post, 69 Free (or Low cost) Tools to Improve Your Website, to create a blip on Google’s link graph of my Web site. Let me explain. Planning Your Link Bait Strategy Unfortunately, the term linkbaiting has some negative…

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21 Tools to Legally Spy On Your Competition

Have you ever wished you knew everything your competitors where up to? Well online it isn’t that hard. 1. SpyFu – Want to know what keywords your competitors are targeting in the search engines? Use this tool to download the list of keywords and adwords they are using. Don’t forget to visit their SpyFu Universty. 2. The Search Monitor – They have several tools including another great search engine competitive intelligence tool. The Search Monitor Track market share, page rank,…

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How to Launch a Newsletter That Readers Want to Read!

This week marks the 15th anniversary of my good friend Dr. Ralph Wilson’s newsletter, Web Marketing Today. Dr. Wilson’s newsletter was among the first newsletters I subscribed to in the mid nineties that got me started on my path to understanding what was happening on the internet. To this day I still open and read almost every newsletter I get from WilsonWeb.com. Dr. Wilson’s first business venture back in 1995 was designing and building websites for small and medium businesses,…

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Design for Persuasion

Ask any designer what makes a great design for a web page or web site and you’ll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue – how the page converts visitors to take the action you want them to take! Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about…

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TheGrok’s Not to Miss Posts for the Week of November 6th, 2009

Do you send out emails to your customers? What is the best time to send emails? But David wants to know if you get personal with your customers! Customer reviews can do amazing things for your business. The questions is, how should etailers ask for customer reviews? As many of you know I am a online marketing tool junkie (did you miss my 69 free tools?). This week my friend Rand Fishkin shares 30 SEO Problems & the Tools to…

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