Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.
Monica McKitterick from Impact Family Wellness

How Monica McKitterick from Impact Family Wellness Helped Me Swallow An Elephant

Some stories start with inspiration. Others start with blood work. Mine started with both. In July 2024, I walked into Impact Family Wellness expecting just another check-up. Instead, I walked into the beginning of a new story. Monica McKitterick and her team didn’t just take my vitals. They ordered full blood work that uncovered the truth I had been avoiding. My blood sugar was more than triple the healthy range. My blood pressure was spiking. Other markers weren’t much better.…

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Iceberg theory of storytelling

The Most Powerful Part of Your Story Is the One You Don’t Tell

Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is available). But the comments that stick with me most aren’t about what I wrote. They’re about what I didn’t. It’s what I chose to bury. Like an iceberg, the real weight of a story lives below the surface. The part you don’t spell out. The part the reader feels in their gut before their brain catches up. And here’s what’s…

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About Us Page should not suck

How To Make Sure Your About Page Doesn’t Suck

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee with the owner? Didn’t think so. Most About pages read like they were written by someone trying to impress a bank manager. Buzzwords. Bullet points. Boring. But that’s not your story. You built something real. Maybe from your kitchen table. Maybe from pure grit. Either way, people don’t want your mission statement. They want your why. They want to feel…

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YJ Lin Dell for Startups

Community, Startups, and Real Impact: A Conversation with YJ Lin of Dell for Startups

Back when I was a 20-something social worker in New York, I had a boss named Fred. Former priest, recovering alcoholic, lived through the Bowery, and taught me more about people than any textbook ever could. He used to ask, “When are you going to write your book?” I didn’t get it back then. But I get it now. It wasn’t about putting words on paper. It was about owning your story, leading your story, and writing your next chapter…

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Round Rock Startup Day

20 Reasons Round Rock is the Best Place to Build Your Dream

If you could build your business anywhere, somewhere affordable, buzzing with talent, rich with resources, and designed for your lifestyle, wouldn’t you? Welcome to Round Rock, Texas. Not just a suburb of Austin. An entrepreneur and startup launchpad where ambition meets opportunity. Here’s why founders are quietly winning here… while the rest of the world is stuck in traffic. 1. Where Data Crowns You King Round Rock doesn’t just feel great — it’s ranked great. Voted #1 place to live…

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Our time is limited

Live Like You’re Dying: The Value of Authenticity, Mortality, and Viral Storytelling

You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember that truth, something strange happens. You stop performing. You stop pretending. And you start asking better questions. Like this one: What exactly do I lose by being fully, wildly, unapologetically myself? Back in 2007, a man named Randy Pausch asked that question without ever saying the words. He was dying of terminal cancer. Months to live. And he walked onto…

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Selicia Sanchez-Adame

From the Boardroom to the Ballroom: How Selicia Sanchez-Adame Is Redefining Leadership in Round Rock

What does real leadership look like in Round Rock? It looks like Selicia Sanchez-Adame. Entrepreneur. Community builder. Bold voice for the future. I had the pleasure of interviewing Selicia on the Rock Solid podcast. This conversation wasn’t your typical LinkedIn highlight reel. It was honest. It was rooted. And it revealed what makes her one of the most quietly powerful forces shaping Round Rock today. Selicia didn’t just grow up in Round Rock. She grew into herself here. From the…

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Dr Mark Malone from Advanced Pain Care On Rock Solid Round Rock

What Chronic Pain Taught One Doctor About Healing: A Conversation with Dr. Mark Malone

Most doctors learn about pain from textbooks. Dr. Mark Malone learned from the floor of his home, stuck there after a devastating back injury. He couldn’t walk. Couldn’t work. Could barely reach the refrigerator. And this was after years of already running a pain clinic. That kind of firsthand experience? It changes you. When I sat down with Dr. Malone on the Rock Solid podcast, we weren’t just talking about business. We were talking about what happens when purpose meets…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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