Buyer Legends Archives - Bryan Eisenberg & Jeffrey Eisenberg

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets you moving when you’ve got no traction, no approval, and no real roadmap. David J. Schwartz nailed it: “Believe you can succeed and you will.” It’s not just a nice quote – it’s a demand. Because belief changes what you attempt. And the minute you attempt, you create momentum. Action breeds confidence. Not the other way around. Most people are…

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Customer Experience, Lead Generation, Personas, Search Marketing

Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience. He has a personal edge over many other contractors, because of how he makes his customers feel and the quality of his work. Don doesn’t think about the experience of the people referred to him. He knows this level of demand may…

Increase the Persuasive Momentum of Your Conversion Funnels

Bryan Eisenberg

Buyer Legends, Scent, Scent

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate. If you are not properly planning the persuasive momentum of your customer’s experience, then you are leaving way too much to chance. I like to keep chance as far away from my business as possible. I hope you might feel the same way. What Is Persuasive Momentum? In Waiting for Your Cat to Bark? we defined persuasive momentum as “the…

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

Jeffrey Eisenberg

B2B, B2C, Buyer Legends, Content Marketing, Conversion Rate Optimization 101, Customer Experience, Marketing, Not to Miss Links, Personas, Storytelling, training

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to Murphy’s Law First we’ll explore the most impactful step of the process, the pre-mortem. Some of our largest conversion wins over the last two decades ever were the result of our clients going through the pre-mortem…

#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg

Jeffrey Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Webinar

Empower your team with 10 key ingredients for generating powerful customer stories that boost conversion. Reminder: Don’t forget to register for #CRODAY on April 9. 2015 here With Buyer Legends, Your Team Will: Improve communication. Your whole team will see and understand the bigger picture and the important details Improve execution. You will turn big directives into purposeful and more effective actions Improve testing. You will understand how to plan and implement more effective and impactful tests Make more money. You will see improved…

Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com

Jeffrey Eisenberg

Buyer Legends, Customer Experience, Ecommerce, Interview, Marketing, Multi-Channel, Storytelling

Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two episodes you ask? There was so much great content that we had to break it into two individual episodes. Studies have shown that once a podcast gets…

Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

Jeffrey Eisenberg

Buyer Legends, Continuous Improvement, Conversion Rate Optimization 101, Customer Experience, Marketing, Personas, Storytelling, training

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…

Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study

Jeffrey Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Ecommerce, Storytelling, Testing

Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone. So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical shopping cart and checkout development initiative? Gerald credits a significant part of this success, the ecommerce business was up 29.4% over budget this holiday season, to using the Buyer Legend process. This case study shows: how stories help identify the most important variables to test; how the power of…