How to Get More Leads with Persuasive Scenario Planning
Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using […]
Social Logins: Maximizing Conversions & Engagement
Do you publish content or have a blog? It seems everyone has one today. In the last year or so,
Personas: The Magic behind the Mirror
Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick
90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It
When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you
Michelle Smith & Persuading Your Potential Customers
In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed
Complexograms: An Illustration of Your Content Marketing Needs
The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy
10x Conversions, Complex Sales & Flipping the Funnel
Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On
Complex Sales and the Persona Creation Process
How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2
What Makes a Good Online Copywriter?
Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this
Google Plus Needs to Become Content Marketing Friendly
Google+ may be growing, but anyone who spends time on it wishes it had more engagement with their connections and
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
Conversion Optimization 101: Copywriting Perspectives in Email Marketing
Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and