Conversation Archives - Page 2 of 3 - Bryan Eisenberg & Jeffrey Eisenberg

Will Williams, first sergeant, ranger, retired

The Relentless Heart of Will Williams: A Rock Solid Conversation

Some people talk about making a difference. Will Williams lives it. When I sat down with Will for Rock Solid, I expected a conversation about his service, his nonprofit work, and his impact on the Round Rock community. What I got was a masterclass in resilience, purpose, and the power of showing up. Will doesn’t just run a nonprofit. He is the nonprofit. Share the Will, the foundation he leads, is an unstoppable force in Central Texas, feeding families, providing…

Stephanie Tyler of Round the Rock and the FIRE Foundation

Stephanie Tyler, Supporting the Round Rock Community and Entrepreneurs of All Ages

Bryan Eisenberg

In this episode of the “Rock Solid” podcast, I interview Stephanie Tyler, a prominent figure in Round Rock, Texas, known for her work with the “Round The Rock” community platform and the Fire Foundation. We discuss the recent “Best of Round Rock Awards,” which recently celebrated its 11th year and saw unprecedented participation from both the community and local businesses. Stephanie emphasizes the importance of these awards in reflecting the growth and diversity of Round Rock’s business landscape. She also…

Lee Linton from Office Evolution Round Rock

Lee Linton of Office Evolution on Why Round Rock is Perfect for Business Growth

Bryan Eisenberg

Lee Linton, owner of Office Evolution Round Rock and recently opened Office Evolution Georgetown has a clear message: Round Rock isn’t just another Texas city. It’s a place where businesses come to grow and thrive. During a recent podcast, Lee shared his perspective on why this community has become such fertile ground for entrepreneurs. For Lee, the magic lies in Round Rock’s blend of opportunity and support. With its strategic location near Austin, the city offers access to a vibrant…

Rock Solid Show with Round Rock Studio’s Brent Pierce

The Stories Being Told at Round Rock Studio

Bryan Eisenberg

Brent Pierce started with a camera and a calling. Today, he runs Round Rock Studio, turning brands into storytellers and audiences into believers. His journey is proof that the right story, told the right way, can do more than engage. It can transform. Storytelling is the soul of marketing, and Brent lives it. Through video and podcasting, he teaches brands to speak in a voice their audiences feel in their gut. Stories are not about selling; they are about connecting.…

Run a Business Like Jeff Bezos an interview with Digital Marketer

Bryan Eisenberg

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come.

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Jeffrey Eisenberg

I recently presented (slides below) at Conversion World. Sam Hurley; Digital Marketing influencer and Founder of OPTIM-EYEZ, asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project? Has it always been this way? How can those with knowledge of CRO get board members to invest in the practice? Can you give…

Buyer Legends ebook Special Preview

Bryan Eisenberg

Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and you are part of our tribe. We appreciate your interest and want to keep you informed. Here’s a little more information about Buyer Legends, the ebook to be published this summer, and a Wizard Academy course. Buyer Legends is the process of using narratives and storytelling in your marketing and selling efforts. By writing stories – or buyer legends –…

Conversion Optimization 101: Copywriting Perspectives in Email Marketing

Bryan Eisenberg

Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders. The email contained two major obstacles and a handful of smaller obstacles. The major obstacles are the copywriting perspective and the second one is the overuse of jargon. The smaller issues are related to building credibility in the host/presenter, the calls to action and point of action assurances. This is what…