Conversion Optimization 101: Opt-In Overlays
Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. 🙂 Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) and I grabbed a screen shot of his Opt-In overlay. There are so many good things about this design, but there are also a few things that should be…