Scent

Increase the Persuasive Momentum of Your Conversion Funnels

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate.

There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):

Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking

It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information