Scent

Increase the Persuasive Momentum of Your Conversion Funnels

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate. […]

There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):

Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking

It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information