Copywriting Archives - Bryan Eisenberg & Jeffrey Eisenberg

Simplicity Is Mastery: Why Clear Messages Win Minds, Hearts, and Markets

There’s a moment, often too late, when people realize their message didn’t land. It didn’t inspire, convert, or persuade. And […]

We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of

Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you

There’s a moment in every entrepreneur’s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the

Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee

In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly

Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of

Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this

Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.

Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and

…or the dog will just ignore you!