Your Job Description Is the Same as Everyone Else’s. That’s Why Nobody’s Reading It.
I spend a lot of time reading job descriptions I’m not supposed to be reading. I read them the way […]
Simplicity Is Mastery: Why Clear Messages Win Minds, Hearts, and Markets
There’s a moment, often too late, when people realize their message didn’t land. It didn’t inspire, convert, or persuade. And
Why Strong Brands Require Strong Character
We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of
From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands
Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you
You Can’t Build a Business Without Building a Story First With K. LaFleur-Anders
There’s a moment in every entrepreneur’s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the
Feeling Burnt Out from Selling? Here’s Why
Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling
Words Create Worlds: Why Two or Three Words Still Change Everything
Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as
How To Make Sure Your About Page Doesn’t Suck
Ever read an “About Us” page that made you want to work with the business, or just grab a coffee
Most brands don’t die with a bang. They die quietly. In inboxes.
In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product
An Apology, A New Year, A New Perspective
The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly
A 217% Lift Every Content Marketer Should Be Getting, But Will You?
Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of
What Makes a Good Online Copywriter?
Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this
Comparing the Anatomy of B2B Landing Pages
Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.
Conversion Optimization 101: Copywriting Perspectives in Email Marketing
Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the
Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and