When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t have to try as hard to convert your visitors. Check out an old version of the DropBox home page: Check out what their home page looks like today: What are your plans to deliver that kind of reputation in 2013?
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it. Every website needs an “About Us” page, it’s one of the most important but undervalued elements of a company’s website. This is especially true in a world where social media profiles allow us to connect content to people. The “About Us” page needs to show and tell about…
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of “promotional” emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. I posted the following message on my Facebook profile: Frustrated at the state of email marketing. Decided I would look at some of the “promotional” emails whisked away from my Inbox and decided to click through to some…
by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing in a/b testing, usability tests, heuristic/expert evaluations, optimization software. customer journey analysis, personas, or marketing optimization training and mentorship?
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term “SEO Management Software.” Here is the ad I clicked on: and here is the landing page (image capture below): How would you optimize the ad and the landing page? Is this the best ad and landing page based on the intent and buying stage for the key phrase? What things would you like to test here? *Update: For how we…
Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they’ll just bail on you no matter how delicious the treat you may be offering. In the spirit of Halloween, I’d like to offer you a chance to Trick or Treat with me. I just stumbled across this horrifying landing page: Booo! Can you list all the…
What are you doing today to be ready for them when they are your customers in the next 5 to 10 years? Just think about how different the landscape was just 5 years ago.
What have you seen as the biggest change in the last 6 years since the book was published?