Budgeting for Word of Mouth through the Customer Experience

This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don't know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of … [Read more...]

Celebrate Entrepreneurial Independence Day with a Free Read!

We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a … [Read more...]

How the Washington Post applies the 4 Pillars of Success to the Newsroom

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am … [Read more...]

What Might We Do For You Now?

After writing Be Like Amazon: Even A Lemonade Stand Can Do It, several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We've created a short list: Customer Experience Planning: We conduct workshops/ projects where we plan and optimize digital and real … [Read more...]

Would you like to Brand Like Amazon? Even a Lemonade Stand Can Do It

Some of you might have seen through our social media channels that Jeffrey and I have been working on a new book with our friend and mentor Roy H Williams. We have been sharing a new chapter every week. This Monday we will release Chapter 11. The book has only 12 chapters. If you would like to be … [Read more...]