Most brands don’t die with a bang. They die quietly. In inboxes.
In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product […]
Conversion Optimization 101: Email Marketing – Webinar Invites
This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an
It’s Not My Job: Why Marketing is Broken
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking
7 Ways to Increase and Retain Newsletter Subscribers
Newsletters continue to serve as an effective way for businesses, from retailers to B2B services, to stay in touch with