Landing Page

Conversion Optimization 101: Social Media Landing Pages

November 27, 2012
Bryan Eisenberg
Ad Continuity, B2B, Big Data Marketing, Content Marketing, Conversion Rate Optimization 101, Landing Page, Social Media, Web Design

This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets included: New whitepaper: Moneyball of Marketing. Learn how big brands are using data to attract net new customers http://t.co/LKYiKc82 You already have all the customers you need. But your competitors should read “Moneyball of Marketing” to catch up. http://t.co/thHBnUgI Your brand is huge.…

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Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

November 14, 2012
Bryan Eisenberg
Ad Continuity, Content Marketing, Conversion Rate Optimization 101, Landing Page, Landing Page, Lead Generation, Personas, PPC, Scent, Search Marketing, Web Design

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your landing page and ask yourself how it answer your personas’ questions and needs. Then choose an ad or email that would make them want to click and see that page. 7 Steps to Persuasive Landing Pages Step…

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It’s Not My Job: Why Marketing is Broken

November 13, 2012
Bryan Eisenberg
Ad Continuity, Advertising, Customer Experience, Email, Landing Page, Scent

I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of “promotional” emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent.  I posted the following message on my Facebook profile: Frustrated at the state of email marketing. Decided I would look at some of the “promotional” emails whisked away from my Inbox and decided to click through to some…

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Halloween Special: Frightening Landing Pages

October 31, 2012
Bryan Eisenberg
Customer Experience, Landing Page, Web Design

Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they’ll just bail on you no matter how delicious the treat you may be offering. In the spirit of Halloween, I’d like to offer you a chance to Trick or Treat with me. I just stumbled across this horrifying landing page: Booo! Can you list all the…

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Conversion Optimization 101: When Ads and Landing Page Don’t Stink!

October 15, 2012
Bryan Eisenberg
Ad Continuity, Advertising, Conversion Rate Optimization 101, Landing Page, Optimization, Scent, Social Media, Web Design

Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking at FaceBook on my iPad. From a scent perspective the issues include: a mismatch of languages mixed messaging in the offers image issues – if I was on my iPad the landing page could have used a picture of someone holding an iPad. while they did try to maintain the color scheme of their ad and of Facebook, it broke…

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