Marketing Archives - Bryan Eisenberg & Jeffrey Eisenberg

businesses spend all day listening to the same tune of their business all day

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?That’s called an earworm. And it turns out, businesses get them too.They fall in love with their own tune.Their origin story. Their shiny product. Their 5-step proprietary process.And then? They crank it up. Over and over. Louder. Tighter. Glossier.But here’s the truth: nobody’s dancing.Because customers don’t care about your song — they’re already humming…

Pong wasn’t just a game. It was the spark.

Bryan Eisenberg

Conversation, Customer Experience, Marketing, Startups, Storytelling

I was around six the first time I played it. Two paddles. One dot. No story, except the one you created as you played. By twelve, I had my first Atari computer. At thirteen, I launched a BBS from my bedroom and dropped $400 on a 10MB hard drive (and I got a deal). It felt like I was holding the future in my hands. Looking back, Nolan Bushnell didn’t just build Pong. He planted the seed that would grow…

The Stories We Sell (Ourselves)

Bryan Eisenberg

Brand, Buyer Legends, Marketing, Storytelling, Uncategorized

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets you moving when you’ve got no traction, no approval, and no real roadmap. David J. Schwartz nailed it: “Believe you can succeed and you will.” It’s not just a nice quote – it’s a demand. Because belief changes what you attempt. And the minute you attempt, you create momentum. Action breeds confidence. Not the other way around. Most people are…

Rock Solid: Round Rock Business Leaders podcast

Introducing Rock Solid

Bryan Eisenberg

Content, Interview, Marketing, Social Media

An idea was sparked at the Round Rock Chamber Entrepreneurial Town Hall a few months ago and turns into reality today. Bill Combes from No Time For Social, Brent Pierce from Round Rock Studio, and I decided there was an opportunity for a new type of resource. A show that allowed us to feature local businesses from startups, scale-ups, local entrepreneurs, global-sized businesses and non-profits and other business and community leaders in the Round Rock, TX, and surrounding areas. We…

An Apology, A New Year, A New Perspective

Bryan Eisenberg

blogging, Books, Complex Sales, Copywriting, Marketing, Optimization, Personal Branding

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly and some privately. I was in the later group. I tried my best to keep a happy appearance, but honestly it was easier to withdraw and focus the little energy I had on my family. I don’t regret it at all. My friend Alan Stein Jr, author of Raise Your Game & recently Sustain Your Game, shared an incredibly powerful…

A Half Dozen Business Choices

Bryan Eisenberg

Marketing

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:…