Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. Watch this video […]
Are You Optimistic About SEO?
Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content
Mobile Is Not The Next Big Thing – It’s Already the Big Thing
In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many
How to Design High-Converting Mobile Landing Pages {includes video}
To create effective landing pages, you should understand the anatomy of a landing page and it should be part of
Why Everything You Thought About Mobile Might be Wrong
Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and
Social Logins: Maximizing Conversions & Engagement
Do you publish content or have a blog? It seems everyone has one today. In the last year or so,
The Shake Weight Challenge of Social Media
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from
How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example
A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw
Can You Optimize This? A Mobile Landing Page
My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I
Geo-Personalization: Your Opportunity
It was in the mid-1990s when I had my first taste of actionable web analytics. I was working for a
Does Apple Need a Reminder About Reminders?
My iOS5 update is complete. Reminders could become my favorite app. I bet I’m not alone. Who doesn’t need a
How Your Website Loses 7% of Potential Conversions
Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent
W2M: Website to Mobile – A Multi-Channel Retail Opportunity
I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional
The Consumer Is Boss: A 10-Year Perspective
On October 15, 2000, A.G. Lafley, president and CEO of Procter & Gamble Co., delivered a prophetic speech entitled “The
FaceBook Advertising – Might it Be Broken?
No question FaceBook advertising bears little resemblance to Search Advertising. However, we are starting to see some great success stories