Online video

Conversion Optimization 101: Selling with Video

Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on the homepage of UserTesting.com. I won’t tell you any more about them. If you don’t know them it’s because the video should do a better  job of “selling” you. Watch the explainer video below and let me know in the comments if a) did this make you want to use UserTesting.com on your website  b) what would you do to…

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Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively

Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting visitors. What proves to be true is that just like in every other media, you have to capture people in the first 8-12 seconds if you…

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