The Most Powerful Things We Buy Can’t Be Put in a Shopping Cart
We don’t buy shoes.We buy the feeling of stepping into something that matters. We don’t buy books.We buy belief in […]
Conversion Optimization 101: Planning Successful Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Conversion Optimization 101: Planning Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on
Your CEO Doesn’t Trust That You’re Doing Your Job!
Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you’re
Conversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I
Kids on Retail: Thoughts from the Next Generation of Shoppers
[youtube]http://www.youtube.com/watch?v=lzMUPqOEoHk[/youtube] What are you doing today to be ready for them when they are your customers in the next 5
Claiming Your Unfair Advantage
In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own
Ecommerce Moneyball: Chasing the Market Leader
A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers
Courtesy: What Comes Before Customer-Centricity
Thank you! I’ve been writing this column for 11 years. Its name has changed over the years but my focus
Would You Share Your Wishes?
The other day, I was reading an article on my iPad about a cool new gadget that allows your iPad
Google Plus: FaceBook Knock off or Something Else?
By the time this column is published, Google’s shiny, new social network Google+ should have approximately 20 million users. It’s
The Consumer Is Boss: A 10-Year Perspective
On October 15, 2000, A.G. Lafley, president and CEO of Procter & Gamble Co., delivered a prophetic speech entitled “The
FaceBook Advertising – Might it Be Broken?
No question FaceBook advertising bears little resemblance to Search Advertising. However, we are starting to see some great success stories
How LivingSocial.com Acquires New Customers for Under $10 Each
In December, Amazon (AMZN) invested $175M in LivingSocial. Like Groupon, LivingSocial capitalizes on local advertising by having deals of the