Storytelling Archives - Bryan Eisenberg & Jeffrey Eisenberg

AI Can’t Fix a Broken Story Bryan Eisenberg Keynote Speaker

AI Can’t Fix a Broken Story (But True Leaders Can)

Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the same thing. After thirty years helping companies optimize conversions and build persuasive systems, we’ve seen one truth show up again and again: The right message always wins. Not the best product. Not the largest budget. The message that makes sense in the customer’s world. However, most companies don’t have a single story. They have six. Everyone thinks they’re right. Each…

The SEO Funnel Is Dead

Bryan Eisenberg

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter and brace yourself. First, you’d scroll past ads. Then you’d land on a blog post about someone’s grandmother. You’d dodge pop-ups, wait for autoplay videos to stop, skim through 1,500 words of meandering storytelling, and eventually, if you were lucky, find the actual recipe. That was the era of browsing. We didn’t like it, but we played along. Publishers optimized…

The Hidden Structure Behind Every Story That Sells

Bryan Eisenberg

What if I told you the difference between words that get ignored and words that change lives comes down to just two words? Not “once upon.” Not “the end.” Two little connectors that most people overlook: ‘but’ and ‘therefore’. Stay with me because this is the hinge between someone forgetting your message and someone retelling it a decade later. Timelines Don’t Persuade Most people confuse stories with timelines. “And then this happened. And then that happened.” That isn’t a story.…

Why the Stories Inside Your Company Are Your Best Customer Experience (CX) Tool

Bryan Eisenberg

When we talk about customer experience (CX), it’s easy to focus on the outward stuff: the slick interfaces, the polished training, the customer-facing slogans. But let’s zoom in a bit further. The real magic of a memorable customer experience actually starts with the stories your team believes internally. These internal narratives are the hidden engine of your CX. They’re the quiet interface that shapes how customers feel when they interact with you. The Alignment Gap: What the Research Says Here’s…

Why Strong Brands Require Strong Character

Bryan Eisenberg

We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of a thumb. Blogs, podcasts, videos, and ads blur together until they feel disposable. In all that noise, what makes a brand stand out? It isn’t a polished design. It isn’t clever copy. It isn’t having more content than the competition. The corporate or personal brands that cut through today are characters you can’t forget. Think about your favorite TV series…

The Bison and The Raven: A Tale of Resilience and how to Escape adversity

The Raven and the Resilient Bison: A Fable on how to Escape Adversity

Bryan Eisenberg

A young raven falls out of its nest in the dark of night. He sees several ravens and other birds head off, soaring away to seek shelter. The sound of thunder and flashes of light warn him of the peril of an incoming storm. Watching all the other birds fly and glide gracefully, the little raven leaps into the air but barely manages to get off the ground and lands in a muddy puddle. Frustrated and confused by the seeming…

K. LaFleur-Anders from CoffeeMilk Media and TedX Round Rock

You Can’t Build a Business Without Building a Story First With K. LaFleur-Anders

Bryan Eisenberg

There’s a moment in every entrepreneur’s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the product launch is over, and all you’re left with is this question: “Who am I doing this for? And why should they care?” That moment is where every great story starts. And it is exactly where this episode of the Rock Solid Round Rock podcast begins. What Happens When You Bring 100 Powerful Women Into a Room and Actually Listen?…

The Stories We Sell: Why Every Click, Every Cause, and Every Conversion Begins with Connection

Bryan Eisenberg

I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital Analytics Association). Sure, I love a good dashboard. I built a career helping billion-dollar brands turn clicks into conversions. But at the end of the day, what moves people isn’t the metric. It’s the meaning. And that’s what this SEO Charity webinar was really about. It wasn’t a lecture on storytelling. It was a mirror. A reminder that we don’t…