Storytelling Archives - Bryan Eisenberg & Jeffrey Eisenberg

How LLM Search Is Exposing Marketing’s Broken Stories

The smartest AI in the world cannot fix a broken story. And no algorithm on earth can fix a team […]

If your customers don’t feel the story, they won’t fund the solution. The most overlooked growth lever in your business

Now the Funnel Is Dying. Only Your Story Can Save You. They sold you the dream. Big Tech promised that

Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter

What if I told you the difference between words that get ignored and words that change lives comes down to

When we talk about customer experience (CX), it’s easy to focus on the outward stuff: the slick interfaces, the polished

We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of

A young raven falls out of its nest in the dark of night. He sees several ravens and other birds

There’s a moment in every entrepreneur’s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the

I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital

We are not drowning in information. We are all being fed stories designed to keep us compliant. Every swipe, scroll,

Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as

What if your morning coffee had commitment issues? Hot and iced, both at once. Undecided, until you decide. That’s not