Storytelling

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to Murphy’s Law  First we’ll explore the most impactful step of the process, the pre-mortem. Some of our largest conversion wins over the last two decades ever were the result of our clients going through the pre-mortem…

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Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com

Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two episodes you ask? There was so much great content that we had to break it into two individual episodes. Studies have shown that once a podcast gets…

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Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…

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Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study

Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone.  So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical  shopping cart and checkout development initiative?  Gerald credits a significant part of this success, the ecommerce business was up 29.4% over budget this holiday season, to using the Buyer Legend process.   This case study shows: how stories help identify the most important variables to test; how the power of…

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Is that a Gap in Your Brand Story?

In days long gone a company’s brand story typically emanated from a single place, from the company itself.  Today, technologies like Twitter, Facebook, Instagram, Pinterest, blogs, Yelp, and (insert technology dijour here) have given customers a powerful platform to get in on the act.   Too often there are two completely different brand stories being told; the story you tell yourself about your own brand, and the story your customers are spreading.  Which version of those two stories is most likely…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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