Marketing Keynote: The Future Shopper
The Future Shopper: How Offline is the New Online Nobody argues about if search, social, and mobile technologies impacted customers’ minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity, improve customer experiences, or suffer the consequences . This session will show you how the convergence of communications, logistics and financial…