Want to know the first secret I share from my 21 Secrets to Top Converting Websites presentation? It’s so simple, so obvious, but yet so many people forget to use it. Do you?
Watch the video:
Want to know the rest of the 21 Secrets? You can find them out on August 17th in San Francisco as I present the 21 Secrets at SES (part of Connected Marketing Week). If you show up and mention this post I’ll give you an extra bonus.
[...] This post was mentioned on Twitter by Bryan Eisenberg, Kurt Willmon and Tommy Walker, Noran El-Shinnawy. Noran El-Shinnawy said: RT @TheGrok: Want to know the #1 Secret from the 21 Secrets of Top Converting Websites? – http://bit.ly/bkUXEy #SES #CRO [...]
G'day Bryan,
what's your take on sites that don't have USP such as Google, Amazon and Apple?
Sure they have a "big eyed deer" but none of them have a USP.
Amazon & Apple brands act as their UVP; very few companies can say that with a straight face. Google does do it. Follow the links from Google's own ads to start using Adwords and you'll see how.
I thought you might say something like that.
If only we we could all be like Apple etc.
So you're saying that because these companies have a "history" of doing things a certain way, and producing "cool" products, then their unique value is tied up in their "identity" or dare I say <brand experience" rather than an explicit value proposition?
PS I'll talk about this stuff all day if you let me. (lol)
i was actually thinking that you will share a secret
UVP and USP are one of the most important elements on a page (and for a brick and mortar business). And, it can be tested online for a better offline conversion. It is however very often forgotten, not only in terms of website LAF but from a business point of view too.
[...] proposition is so important to conversion. (If you don’t believe me, ask Dr. Flint McGlaughlin or Bryan Eisenberg). Do you trust MT to communicate your value propositions [...]
[...] proposition is so important to conversion. (If you don’t believe me, ask Dr. Flint McGlaughlin or Bryan Eisenberg). Do you trust MT to communicate your value propositions [...]
I was in Barcelona at the E-commerce Summit. Your presentation was the first and the best, by far. Thanks!
Thank you so much for the kind words.
That’s funny, I was there as well, as a business trip for my employer.
I do have to agree, very clear presentation Bryan
What summit’s will you speak at in 2012?