Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular retailer was willing to share some of his date just to get some valuable insights on how to solve a problem I see all too often. Landing page optimization wasn’t enough to solve the problems he had. There was no question that the pages on this site performed exceptionally well. Bounces were under 20 percent and the exit rates were…
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…
CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research: On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high. Mobile push outreach continued its rapid growth and was up 47…
I recently presented (slides below) at Conversion World. Sam Hurley; Digital Marketing influencer and Founder of OPTIM-EYEZ, asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project? Has it always been this way? How can those with knowledge of CRO get board members to invest in the practice? Can you give…
Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic. If you can’t turn that traffic into sales or leads, then the traffic is wasted. Knowing how to collect and use the data generated can be difficult if you don’t have the best tools. After all, you wouldn’t use a screwdriver to get a nail into a wall. According to 5 Trends That Will Change How…
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end? The good news is that there is a greater awareness that increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic;…
Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog a bit. Just in case you missed it here are a few things my team and I have been working on in the past few weeks: 1. Conversion Rate Optimization I wrote about the future of Conversion Rate Optimization over at the eConsultancy blog 2. Improving Collaboration and Execution With Your Marketing Team On the SalesForce.Com blog I wrote about…
Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and more rapidly than I could notice in this evolving digital marketing space. So, is 2014 the year of mobile? Do you remember every time over the last decade, when everyone claimed the year of mobile was just about around the corner? We all know how many times the year of mobile didn’t happen. When Apple released the iPhone and Google…