Search Marketing

The Google AdWords Drama

April 20, 2010

You’ll laugh, you’ll cry, you might even kiss your money good bye. Google AdWords is one of the most remarkable advertising vehicles in the history of marketing. No matter how simple 95 characters seems to be, there is no denying the complexity of executing well. Of course, the fact that not all the rules or [...]

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SEM Intent & Landing Page Conversions

April 12, 2010

If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then you’d convert most of the time. For more than a decade Bryan, John and I have been working with clients to determine all the different buying modalities (read “Waiting For Your Cat To Bark?“) and [...]

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Win a MarketMotive Certification Scholarship

March 19, 2010

MarketMotive, which offers internet marketing courses online  is allowing each of the faculty to give away one scholarship to it’s certification courses valued at $3500 for the upcoming April 15th semester.  Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, Internet Marketing Fundamentals, and Web Analytics. Our faculty believe in giving back to [...]

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2009: What “Change” Will Do For You

December 19, 2009

What was the winning combination of media and message for Barack Obama’s ’08 campaign e-mail sign up page? For this exercise, first pick your choices of media and messages from the examples laid out in my last column, “Obama’s ’08 Campaign: Using Data to Win” and then come back here to find out the results. [...]

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Poor PPC Management from PPC Management Vendor Marin. Oooops!

December 1, 2009

Pay Per Click management can be a challenge when you have lots of keywords, ads and landing pages you are working with. So many companies choose to use PPC Management software like Marin, Kenshoo or ClickEquations*. Today I did a Google search for SES Chicago that is coming up next week and I will be [...]

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Six Steps to Linkbaiting Strategy Nirvana

November 20, 2009

In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, “bryaneisenberg.com.” One strategy was to plan a “link bait” post, 69 Free (or Low cost) Tools to Improve Your Website, to create [...]

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