Professional Speakers, Best Selling Authors, Online Marketing Pioneers
Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from … [Read more...]
If you’re in the market for a website testing and optimization tool, hopefully you’re not among the unfortunate few whose corporate rules and regulations (or BPUs - business prevention units) require the creation of a Request for Proposal (RFP). But even if you are, your frustration should be … [Read more...]
All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don't detract from making a sale. Some product pages - well, they hurt your sales. Is your product page earning it's keep? Is it attracting and engaging qualified … [Read more...]
I am in the process of putting together a buyer's guide for a/b testing tools and service providers. I am looking to get additional feedback beyond my experience with the tools and the experiences of my close friends and clients. Would you please take 2 minutes to complete the following … [Read more...]
Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students' successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and … [Read more...]
What is it like to get a Master's Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It's not the … [Read more...]
Last column I shared the following test, which I found “in the wild” and asked readers to identify the variables. Hoping that instead of testing all the variables you could narrow it down to the most meaningful variables so that you minimize the time and resources needed to complete the … [Read more...]
Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program, and wasting critical marketing resources of your team and website traffic? That’s the result of not focusing in on the Big Idea! How much should you be testing? A … [Read more...]
