As many of my readers know, I have been a tool junkie for a long time. Every year for the past several years I have shared my favorite free and low cost tools to improve your website and online marketing efforts. Last year I published a list of 99 tools and this year I was aiming to publish a list with over 120 tools. Well, I got carried away and decided that it would be easier for you and me…
Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right. 2. Because of #1, I am sure you could list 98+ more reasons! Too often the C-Suite has not figured out that your digital marketing (I include web, email, mobile & social here) activity is the glue that binds their brand together. They miss that online is that initial first impression before most people even decide to step into your…
Enjoy this presentation by Jeffrey Eisenberg which was presented at Dreamforce 2011 in San Francisco:
Below is an interview with a Danish reporter asking me for some thoughts about e-commerce. Don’t worry, once you get past the Danish the interview is in English. By the way, I’ll be presenting the keynote at the Danish Distance Selling and E-business Association (FDIH) later this month, so if you attend please come over and say hello. Q: What is the most typical failure concerning webshops in general? A: Too many companies put all their resources into the launch.…
I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference I’ve attended to date. In a discussion with the conference organizer, André Morys, about the number and backgrounds of the people attending, André apologized that Germany was at least two years behind the United States. Baloney! I told him I couldn’t agree and that I was very impressed with the number and quality of people in attendance. Nevertheless, I told…