Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com
Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know […]
50+ Digital Marketing Tools To Grow Your Startup
The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it,
Is Conversion Rate Optimization (CRO) a Dead End?
April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday.
Recipes For Practical Customer Experience Design & Optimization – Buyer Legends
This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe
Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study
Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone. So how did Gerald get
Where do companies and entire industries go to die?
Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what
What A Used Car Salesman Can Teach You About Empathy
He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an
Can Your Company Deliver What Marketing Promises?
As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they
How to Get Traction for your Startup Business
Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order
Where’s Bryan? 12 Provocative Posts You May Have Missed
Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog
The Stepford Personas: What Lies Beneath?
Conferences are fun. The drinks afterward are better. Confidences get shared. Let me give you a peek into Chad’s world.
Get Your Free Copy of Buyer Legends: The Executive Storyteller’s Guide
I hope you got your copy already, if not grab it for free over the next couple of days. Please
You are Legend!
Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That
Jerry’s Branding Punch Line
Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love
Is that a Gap in Your Brand Story?
In days long gone a company’s brand story typically emanated from a single place, from the company itself. Today, technologies