Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone.  So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical  shopping cart and checkout development initiative?  Gerald credits a significant part of this success, the ecommerce business was up 29.4% over budget this holiday season, to using the Buyer Legend process.


This case study shows:

  1. how stories help identify the most important variables to test;
  2. how the power of story can bridge intra-company communication gaps;
  3. and how stories enable powerful execution that leads to increased revenue.

If you want to get an insight into how Buyer Legends can be used for more impactful testing and also to get buy-in across your company please read this post on LinkedIn Pulse: “Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study



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