What should you be known for?
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book […]
When Retailers Wreck Relationships Because Of Pricing Errors
CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online
Conversion 101: Creating an SEM Legend for Improved PPC Campaigns
In part one of this post, we took a look at the challenges a home remodeler or contractor might have
Conversion 101: How to Create an SEM Legend Exercise
Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will
Why CEOs Don’t Care About Conversion Rate Optimization #CRO
I recently presented (slides below) at Conversion World. Sam Hurley; Digital Marketing influencer and Founder of OPTIM-EYEZ, asked me the following
Even Your Shopping Cart isn’t Sacred
Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City.
11 Social Media Tools & How to Use Them to Boost Conversions
Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive
Omni-channel pricing with the connected customer
Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault. Standing on
While I Have Been Gone…
First, I would like to apologize for not blogging here and sharing with you. It isn’t because I have stopped
Digital Marketers they think you suck!
In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data
Are You Optimistic About SEO?
Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content
Mobile Is Not The Next Big Thing – It’s Already the Big Thing
In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many
Increase the Persuasive Momentum of Your Conversion Funnels
Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate.
4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX
Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of
#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg
Empower your team with 10 key ingredients for generating powerful customer stories that boost conversion. Reminder: Don’t forget to register for #CRODAY on