This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone…
I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come.
We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download. You’re on a road trip with an old man…
This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page.
We have teamed up with Goodreads to giveaway 10 copies of the hardcover edition of Be Like Amazon: Even a Lemonade Stand Can Do It. Good luck! Goodreads Book Giveaway Be Like Amazon by Jeffrey Eisenberg Giveaway ends June 08, 2017. See the giveaway details at Goodreads. Enter Giveaway
After writing Be Like Amazon: Even A Lemonade Stand Can Do It, several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning: We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. This includes commerce redesigns, process changes, continuous optimization, etc. Align Customer Brand Expectations with Business Metrics: We conduct workshops/ projects where we plan and optimize…
My friend Geraldine DeRuiter (@everywhereist) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the Place: Adventures in Travel, True Love, and Petty Theft