Archives - Page 11 of 26 - Bryan Eisenberg & Jeffrey Eisenberg

Please Don’t Stereotype Your Personas

In my last column, I promised to show you how to take these lists of personality mapping attributes and turn them from your […]

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you

In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed

The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On

How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2

Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could

Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at

The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch

In the near future you will use voice commands to ask for actionable stories to be related to you from

Every company has to make choices when it comes to how it markets and sells, and, in some cases, who