Archives - Page 11 of 26 - Bryan Eisenberg & Jeffrey Eisenberg

90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you […]

In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed

The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On

How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2

Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could

Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at

The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch

In the near future you will use voice commands to ask for actionable stories to be related to you from

Every company has to make choices when it comes to how it markets and sells, and, in some cases, who

People do spend some time tidying up their websites and marketing efforts. Yet, there always seems to be a few

If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos’