What’s With Demand Generation / Creation?
I dislike the term “Demand Generation”, also referred to as “Demand Creation” because it’s misleading. Surely marketing professionals know better. […]
Strategy Challenges for Effective Online Marketers, Part 1
Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive
The Grok’s Not to Miss Links 10-8-09
The myth of the page fold: evidence from user testing – we’ve been telling people about the problem with horizontal lines
What If You Had $1,000,000 To Invest 50 Years Ago?
And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago
69 Free (or low cost) Tools to Improve Your Website
1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they
Top 10 Online Retailers by Conversion Rate: August 2009
Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated
SEM Konferansen 2009
I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers.
How to Trim the Online Ad Budget
I hear one big question over and over again when I speak: where do I trim the fat from my
TheGrok’s Not to Miss Links for the Week of 9/22/09
On October 8th, I will be keynoting Econsultancy’s inaugural Peer Summit in New York. In order that Econsultancy readers could
Free Pre-Recorded Webinar: Recession Marketing: Pre-Click to Post-Click
If you couldn’t join us last Wednesday, you can join us with this recorded version of Recession Marketing: Pre-Click to
Social Media Policies For Your Business
How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection
When Web Analytics Lie
What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught
How to Improve a Product Page – Part I
My good friend, Dr. Ralph Wilson spent some time with me at the eMetrics Marketing Optimization Summit to discuss with