70% of CEOs have lost Trust in Marketers
According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe, […]
The Wizards of Social Media
The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of
The About Us Page in a Social World
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written,
Conversion Optimization 101: Email Marketing – Webinar Invites
This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
It’s Not My Job: Why Marketing is Broken
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience
by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing
Conversion Optimization 101: PPC Landing Pages
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term
Conversion Optimization 101: Selling with Video
Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on
The Grok’s Not to Miss Links for the Week of November 6th, 2012
Retailers, Black Friday is right around the corner. Super Storm Sandy has already impacted businesses this past week in many
Social Media is not Media
What are you doing to increase the value of the relationship with your customers today?
Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at
Halloween Special: Frightening Landing Pages
Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you
Conversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I