Archives - Page 14 of 28 - Bryan Eisenberg & Jeffrey Eisenberg

Jeff Bezos’ Secret to High Conversion Rates

If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos’

Adopting a Culture of Experimentation

“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer

Leadership in the Age of Agility & Experimentation

Here’s the punchline; The role of today’s leadership is to “remove the speed bumps in the experimenters’ way!” ~ Scott

Technology should support your goals, NOT slow you down!

While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the

How Can You Evaluate This Kind of Performance?

I just finished reading this article about an EBay study that questions the value of Google’s main Adwords service. I’ve been

Comparing the Anatomy of B2B Landing Pages

Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.

Use the Data

When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an

How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example

A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw

Marketing Analyst, You Better Up Your Game

Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article

PPC Pro – You’re Being Replaced

You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming

Can You Optimize This? A Mobile Landing Page

My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I

Why You Won’t Crush It This Year!

I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to

Fanning the Flames of Big Data

Last week, an article in TechCrunch offered an opinion on “Why We Need to Kill Big Data.” Perhaps it was