Archives - Bryan Eisenberg & Jeffrey Eisenberg

It’s Not My Job: Why Marketing is Broken

November 13, 2012

Ad Continuity, Advertising, Customer Experience, Email, Landing Page, Scent

I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of “promotional” emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. I posted the following message on my Facebook profile: Frustrated at the state of email marketing. Decided I would look at some of the “promotional” emails whisked away from my Inbox and decided to click through to some…

Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience

November 12, 2012

Bryan Eisenberg

Customer Experience, Optimization

by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing in a/b testing, usability tests, heuristic/expert evaluations, optimization software. customer journey analysis, personas, or marketing optimization training and mentorship?

Conversion Optimization 101: PPC Landing Pages

November 8, 2012

Bryan Eisenberg

Conversion Rate Optimization 101, Customer Experience, Landing Page, Optimization, PPC, Search Marketing

This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term “SEO Management Software.” Here is the ad I clicked on: and here is the landing page (image capture below): How would you optimize the ad and the landing page? Is this the best ad and landing page based on the intent and buying stage for the key phrase? What things would you like to test here? *Update: For how we…

Conversion Optimization 101: Selling with Video

November 7, 2012

Bryan Eisenberg

B2B, B2C, Complex Sales, Conversion Rate Optimization 101, Demo Video Presentations, Online video, Optimization

Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on the homepage of UserTesting.com. I won’t tell you any more about them. If you don’t know them it’s because the video should do a better job of “selling” you. Watch the explainer video below and let me know in the comments if a) did this make you want to use UserTesting.com on your website b) what would you do to…

The Grok’s Not to Miss Links for the Week of November 6th, 2012

November 6, 2012

Bryan Eisenberg

Not to Miss Links

Retailers, Black Friday is right around the corner. Super Storm Sandy has already impacted businesses this past week in many ways. Time is running out to make sure you are all ready for the holidays. As Andrew Goodman points out Your Holiday PPC Strategy for 2012: Yes, It’s Changed. Have you made sure the necessary changes are in place in your PPC accounts? For other last minute holiday tips you can still implement before holiday season 2012, pick up a copy of…

Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively

November 1, 2012

Bryan Eisenberg

Complex Sales, Conversion Rate Optimization 101, Demo Video Presentations, Lead Generation, Online video, Optimization, Web Design

Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting visitors. What proves to be true is that just like in every other media, you have to capture people in the first 8-12 seconds if you…