Conversion Optimization 101: Planning Successful Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs’ ability to be focused
When Conversions Come Easily
When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t
Conversion Optimization 101: Planning Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on
Your CEO Doesn’t Trust That You’re Doing Your Job!
Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you’re
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
Conversion Optimization 101: Copywriting Perspectives in Email Marketing
Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the
70% of CEOs have lost Trust in Marketers
According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe,
The Wizards of Social Media
The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of
The About Us Page in a Social World
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written,
Conversion Optimization 101: Email Marketing – Webinar Invites
This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
It’s Not My Job: Why Marketing is Broken
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience
by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing