Super Bowl 2014 Advertisers: Did They Win the Search Game?
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to […]
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to […]
Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and
Do you publish content or have a blog? It seems everyone has one today. In the last year or so,
A Bain survey recently shared that 80 percent of company executives believed they delivered a “superior experience” to their customers.
In my last column, I promised to show you how to take these lists of personality mapping attributes and turn them from your
Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick
When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you
In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed
The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy
Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On
How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2
Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could
Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this
You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at
The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the