PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming
Conversion Optimization 101: Planning Successful Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Conversion Optimization 101: Planning Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on
It’s Not My Job: Why Marketing is Broken
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking
Google Adwords Conversion Rates by Industry
My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance
Conversion Optimization 101: When Ads and Landing Page Don’t Stink!
Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking
Conversion Optimization 101: Ad Continuity/Scent
It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information
Online Advertising in the Age of Agility
Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you
Who Contributed the Most to Google’s Earnings in 2011?
© WordStream, a Pay Per Click and SEM software tools vendor.
99 Excuses For Your Digital Marketing
Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right.
We Convert Or Else: Are We Still Struggling to Be Creative?
During March’s Conversion Conference final keynote “Confessions of a Conversion Rate Optimizer” I shared this 7 minute video from advertising
FaceBook Advertising – Might it Be Broken?
No question FaceBook advertising bears little resemblance to Search Advertising. However, we are starting to see some great success stories
The Future of Publishing and Advertising
No one knows exactly when the first advertisement was published on a printing press. We do know: In 1609, a
The Future Shopper
There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the