From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands
Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you […]
When Ghosts, Ads, and Storytelling Collide: A Rock Solid Conversation with Monica Ballard
What happens when you blend 20 years of creative firepower, a haunted hotel, and a glass of red wine? You
How Do You Handle Revenue Blind Spots?
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without
Want Instragrammable Conversions? Leverage Context
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing
Celebrate Entrepreneurial Independence Day with a Free Read!
We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine
Digital Marketers they think you suck!
In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data
Jerry’s Branding Punch Line
Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love
Show Us Your Briefs
When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie
The Lonely Brand Story Meets Social Media
Brands must make sure their stories are being told properly across all channels and that they can measure alignment and
Can I Help Inspire Your Organization to Change in 2 Links?
I want to share two links I reviewed last week that will hopefully change the way you look at digital
Super Bowl 2014 Advertisers: Did They Win the Search Game?
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to
Google’s Search Magic Revealed
The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the
How Can You Evaluate This Kind of Performance?
I just finished reading this article about an EBay study that questions the value of Google’s main Adwords service. I’ve been
Facebook Offers Desperation
With news that Facebook gift sales and revenue are off to a rough start, they are starting to show how
PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming