Advertising Archives - Page 3 of 4 - Bryan Eisenberg & Jeffrey Eisenberg

It’s Not My Job: Why Marketing is Broken

November 13, 2012

Ad Continuity, Advertising, Customer Experience, Email, Landing Page, Scent

I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking screenshots of “promotional” emails and ads with their corresponding landing pages. After clicking through some ads and emails I needed to vent. I posted the following message on my Facebook profile: Frustrated at the state of email marketing. Decided I would look at some of the “promotional” emails whisked away from my Inbox and decided to click through to some…

Google Adwords Conversion Rates by Industry

October 26, 2012

Bryan Eisenberg

Advertising, Benchmarks, conversion rate, PPC

My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in annualized spending on Google in the last year (roughly 2.5% of total advertising revenues on Google!). For their report, they used metrics from accounts that were evaluated between July 1, 2012 and October 30, 2012. Here is a breakdown of conversion rates by industry for…

Online Advertising in the Age of Agility

April 20, 2012

Bryan Eisenberg

Advertising, Continuous Improvement, Customer Experience, Optimization, PPC, Testing

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from the data his free AdWords Performance Grader had accumulated. The key findings that WordStream is seeing through thousands of accounts grading profiles are very low…

Who Contributed the Most to Google’s Earnings in 2011?

January 23, 2012

Bryan Eisenberg

Advertising, PPC, Search Marketing, Trends

99 Excuses For Your Digital Marketing

September 23, 2011

Bryan Eisenberg

Advertising, Continuous Improvement, Strategy, Tools

Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right. 2. Because of #1, I am sure you could list 98+ more reasons! Too often the C-Suite has not figured out that your digital marketing (I include web, email, mobile & social here) activity is the glue that binds their brand together. They miss that online is that initial first impression before most people even decide to step into your…

We Convert Or Else: Are We Still Struggling to Be Creative?

May 9, 2011

Bryan Eisenberg

Advertising, marketing keynote

During March’s Conversion Conference final keynote “Confessions of a Conversion Rate Optimizer” I shared this 7 minute video from advertising legend David Oglivy of a impassioned speech “We Sell or Else” he gave to a group of direct marketers in the 1960s. He was a huge student of Claude Hopkins “Scientific Advertising” first published in 1923 and a huge advocate of “if it doesn’t sell, it isn’t creative.” It was required reading for David Oglivy’s employees and should be for yours as…