Big Data Marketing

Can I Help Inspire Your Organization to Change in 2 Links?

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but you need to add the creative and intuitive side to your digital storytelling and marketing analysis. Start with this video (thanks to Jeff Sexton for the share):…

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Google’s Search Magic Revealed

The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the time to zoom out and see the big picture. Google search seems like magic and it only gets more magical. Let’s take a look at magic. Your brain, mine too, tricks you. The human brain fills in gaps to make sense of our world. For example in the image below what do you see? Do you see a triangle? You…

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The Shake Weight Challenge of Social Media

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate metabolisms. It’s not a publishing revolution! The disruption caused by social and mobile technologies is not entirely about how the voice of every customer can be shared in public at anytime and anyplace.  There has been a major change–customer have different expectations of the companies they patronize. Technological and…

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The Next Generation of Data Analysis

In the near future you will use voice commands to ask for actionable stories to be related to you from raw data. It sounds like Star Trek but it’s months away, not years. Today is the start of IBM’s SmarterCommerce Global Summit 2013. As part of the program IBM invited several industry influencers to attend the event. Last night, I spent some time chatting with Sandra Zoratti, author of Precision Marketing, Stratigent‘s Bill Bruno and Triberr‘s Dino Dogan. I shared with…

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Use the Data

When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an algorithm in the next three years, my brother Jeffrey and I expected some resistance. We were extremely surprised at the misunderstandings that arose. We wholeheartedly agree that good marketers add value to the online advertising equation. As fellow ClickZ columnist Andrew Goodman responded: It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots…

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Marketing Analyst, You Better Up Your Game

Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article I also mentioned that “many of the “web analysts” who only function as data reporters without adding much business value” will also be replaced by technologies like NarrativeScience and Arria. I first came across NarrativeScience’s technology while coaching my son, Sammy’s little league team. I used an app called GameChanger.io to keep the box scores and stats for every game. At the end…

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PPC Pro – You’re Being Replaced

You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming redundant, replaced by technology, so they should prepare themselves to hear those words. In the next 3 years, 80% of PPC professionals will be replaced by an algorithm. Those that won’t, will be the few who already provide high value or find ways to increase their value to clients. There will simply be fewer positions and high value change. If…

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Fanning the Flames of Big Data

Last week, an article in TechCrunch offered an opinion on “Why We Need to Kill Big Data.” Perhaps it was inspired by this tweet that was embedded in the article: “I hate the term ‘big data’. Its all just data. Someday we’ll all just call it data – but for now it’s big.” -Arun Jacob of Disney at #BDBN — Dr. Martin Wells (@BigDataInsights) September 13, 2012 Perhaps big data as a buzzword is used too often and inappropriately, but…

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