When the Culture Says One Thing and the Business Does Another
Lindsay Shappee was sitting in a sales meeting when the presenter got to the part about “family first.” The company’s […]
About “TheGrok”
I didn’t ask to be called The Grok. The name found me. It started in the late ’90s, when my
Big Tech Wants You To Build a Funnel; Not a Brand
Now the Funnel Is Dying. Only Your Story Can Save You. They sold you the dream. Big Tech promised that
The SEO Funnel Is Dead
A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter
Why Strong Brands Require Strong Character
We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of
From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands
Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you
The Real Power Behind the Curtain: Influence Isn’t What You Think
We live in a world of metrics, where follower counts pass for credibility and virality masquerades as value. It’s tempting
The Product That Could Not Be Sold
It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new
The Stories We Sell (Ourselves)
You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets
Physical Retail Is Not Dead Yet!
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing
Does it Payless to pay less?
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer
Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. Watch this video
Celebrate Entrepreneurial Independence Day with a Free Read!
We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine
Would you like to Brand Like Amazon? Even a Lemonade Stand Can Do It
Some of you might have seen through our social media channels that Jeffrey and I have been working on a
Digital Marketers they think you suck!
In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data