Brand Archives - Bryan Eisenberg & Jeffrey Eisenberg

Big Tech Wants You To Build a Funnel; Not a Brand

Now the Funnel Is Dying. Only Your Story Can Save You. They sold you the dream. Big Tech promised that

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter

We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of

Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you

We live in a world of metrics, where follower counts pass for credibility and virality masquerades as value. It’s tempting

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing

Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is

We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine

Some of you might have seen through our social media channels that Jeffrey and I have been working on a

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what