Digital Marketers they think you suck!
In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data
Where do companies and entire industries go to die?
Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what
You are Legend!
Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That
How to Manage a Legendary Brand
There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize
The Lonely Brand Story Meets Social Media
Brands must make sure their stories are being told properly across all channels and that they can measure alignment and
Buyer Legends ebook Special Preview
Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and
SXSW, Not All That Keeps CMOs Up at Night
It sounds like IT, not marketing! Data breach, identity protection, customer security – these are terms that never concerned marketers
Can I Help Inspire Your Organization to Change in 2 Links?
I want to share two links I reviewed last week that will hopefully change the way you look at digital
Super Bowl 2014 Advertisers: Did They Win the Search Game?
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to
Great Metrics Lie About Social Media
A Bain survey recently shared that 80 percent of company executives believed they delivered a “superior experience” to their customers.
Jeff Bezos’ Secret to High Conversion Rates
If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos’
When Conversions Come Easily
When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t