We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download. You’re on a road trip with an old man…
Some of you might have seen through our social media channels that Jeffrey and I have been working on a new book with our friend and mentor Roy H Williams. We have been sharing a new chapter every week. This Monday we will release Chapter 11. The book has only 12 chapters. If you would like to be among the first to read the book head over to BrandLikeAmazon.com. If you subscribe you will receive by email a PDF of…
In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data gets pumped up so it outshines traditional media returns. He examines the fallacy of the independent digital or social media campaign that operates outside a broader marketing effort, and finally looks ahead to a post-digital world where 1980s-model marketing principles may very well prove to be the most forward-looking of all. https://www.youtube.com/watch?v=MCAEbirIByc&feature=youtu.be It’s excellent and he provides some damning evidence…
Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what you can do to avoid that pitfall. Mitch Joel from Six Pixels of Separation interviews Bryan Eisenberg about the Buyer Legends process. The podcast is 47 minutes long.
Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That is the difference between a story and a legend. Think about the brands you admire most; isn’t it because of how those brands make you feel? Isn’t it the way you “flow” through their delightful customer experience? Amazon.com is of those brands, even if they can’t seem to make a profit. Jeff Bezos is quoted, in the Everything Store: Jeff…
There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize their space. These companies lead, not just in market share, but in the hearts and minds of their customers. They come in all shapes, sizes, and business models. Yet each one can teach us something about how our companies can become legends. In just under two decades Amazon.com has become in the digital age, what the Walmart was in the…
Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its “lonely repairman” TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and nothing to repair. The Maytag repairman became an icon and for more than 40 years the campaign bound the word “reliability” together with Maytag in the minds of millions of…
Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and you are part of our tribe. We appreciate your interest and want to keep you informed. Here’s a little more information about Buyer Legends, the ebook to be published this summer, and a Wizard Academy course. Buyer Legends is the process of using narratives and storytelling in your marketing and selling efforts. By writing stories – or buyer legends –…