Content Marketing Archives - Bryan Eisenberg & Jeffrey Eisenberg

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…

Monica Ballard, Wizard of Ads partner, author, producer, ghost tour host, podcast host

When Ghosts, Ads, and Storytelling Collide: A Rock Solid Conversation with Monica Ballard

Bryan Eisenberg

Advertising, Books, Content Marketing, Podcast

What happens when you blend 20 years of creative firepower, a haunted hotel, and a glass of red wine? You get Monica Ballard. She’s written jingles. Directed shows. Led ghost tours. Voiced ads you’ve definitely heard. And if you’ve called “A Place at Home – North Austin (512) 521-3010,” you’ve already met her without knowing it. So when my friend Marion, a jingle writer himself, nudged me to invite Monica onto the Rock Solid podcast, it wasn’t even a question.…

The Product That Could Not Be Sold

Bryan Eisenberg

Brand, Content Marketing, Influencer, Personal Branding, Strategy, Uncategorized

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

Jeffrey Eisenberg

B2B, B2C, Buyer Legends, Content Marketing, Conversion Rate Optimization 101, Customer Experience, Marketing, Not to Miss Links, Personas, Storytelling, training

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to Murphy’s Law First we’ll explore the most impactful step of the process, the pre-mortem. Some of our largest conversion wins over the last two decades ever were the result of our clients going through the pre-mortem…

Is that a Gap in Your Brand Story?

Bryan Eisenberg

Buyer Legends, Content Marketing, Customer Experience, Storytelling

In days long gone a company’s brand story typically emanated from a single place, from the company itself. Today, technologies like Twitter, Facebook, Instagram, Pinterest, blogs, Yelp, and (insert technology dijour here) have given customers a powerful platform to get in on the act. Too often there are two completely different brand stories being told; the story you tell yourself about your own brand, and the story your customers are spreading. Which version of those two stories is most likely…