Customer Experience Archives - Page 9 of 10 - Bryan Eisenberg & Jeffrey Eisenberg

There were some excellent responses last week’s CRO challenge post on a NetFlix ad and landing page mismatch. Thank you all! Today’s challenge is to explain how you would improve and optimize the form below . While the page looks polished and professional, it is creating cognitive friction for visitors. You can be certain that where there is friction there is opportunity for optimization. Please be sure to click on the image to enlarge it and then provide a short list of your suggestions as…

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Bryan Eisenberg

Call to Action, Continuous Improvement, conversion rate, Conversion Rate Optimization 101, Customer Experience, Optimization, Testing, usability

Last week, I published my first Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some very good suggestions on what you would do to improve this picture: Dennis Moons said: The three buttons: Previous, Process and Cancel all have the same colour and visual weight. I would change the Cancel & Previous buttons…

Disruptive Customer Experiences

Bryan Eisenberg

Customer Experience, Ecommerce, Multi-Channel

It’s not often I get to leave the confines of my screens, where I always see the world through the eyes of a marketer, but I have been in the real world for the past couple of weeks on a well-deserved vacation in New York City, my hometown. I moved to Austin, TX this January so I got a new perspective on things I saw and virtually ignored or took for granted my entire life. We are staying in an…

Online Advertising in the Age of Agility

Bryan Eisenberg

Advertising, Continuous Improvement, Customer Experience, Optimization, PPC, Testing

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from the data his free AdWords Performance Grader had accumulated. The key findings that WordStream is seeing through thousands of accounts grading profiles are very low…

Effective Selling From Your Non-E-Commerce Product Page

Bryan Eisenberg

B2B, Complex Sales, Customer Experience, Optimization

In my last column, I told you about seven must-test elements on your e-commerce product pages. I left you with less tangible products and services with a promise I’d follow up in this column. So, if you sell a product or service through untraditional e-commerce or software, or even software-as-a-service as your product, then how do you maximize the effectiveness of your product pages? There’s a lot to say, so let me get started. Video Marketing Is Hot Just like…