Customer Experience Archives - Page 5 of 7 - Bryan Eisenberg & Jeffrey Eisenberg

What Makes a Good Online Copywriter?

Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this […]

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch

Every company has to make choices when it comes to how it markets and sells, and, in some cases, who

If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos’

Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.

A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw

When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t

Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written,

I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking

by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing

This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term

Trick not treat! Most visitors clicking your promotions hope that you’ll offer them with some tasty treat. If instead you