Optimization Archives - Page 12 of 12 - Bryan Eisenberg & Jeffrey Eisenberg

Strategy Challenges for Effective Online Marketers, Part 1

October 9, 2009

Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I get from my analytics software? How do I move to the next level? These are important questions. Over the last decade we’ve challenged hundreds of clients to reframe their questions.…

69 Free (or low cost) Tools to Improve Your Website

September 30, 2009

Bryan Eisenberg

Optimization, Tools

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. Users are prescreened and rated by previous clients so the quality…

119

How to Trim the Online Ad Budget

September 25, 2009

Bryan Eisenberg

Advertising, Optimization, PPC, Trim the Fat

I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren’t being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than add to the traffic pot. The thought of shifting or slashing online budgets and risking traffic is surely keeping many marketers up way past their…